SOCIAL, everyone’s favourite neighbourhood bar, has opened its latest outpost at Powai in Mumbai. The new outlet makes it the 24th Socials to be launched by the Impresario Handmade Restaurants group.
As with other outlets, the new SOCIAL has been designed with a theme in mind. The Powai outlet features local gardens that aims to trigger fun childhood memories amongst patrons. One bench features the now-defunct textile mills of the city while another one features RK Studios that was recently sold off. A bench featuring Bajirao, the last white tiger, is our personal favourite.
It was surprising to see the lack of SOCIAL in the Powai neighbourhood since it’s already home to a readymade clientele of upmarket patrons while also having IIT Bombay nearby. When asked about the delay, Riyaaz Amlani, CEO and MD of Impresario Handmade Restaurants said that they were looking for a good spot in Powai. “It took us a few months but we finally found a great spot and are happy to finally launch in Powai,” he told Gurgl.
The menu at Powai SOCIAL features the usual mix of desi and European dishes and the LIIT’s that SOCIAL has earned a name for itself with. There’s something new for patrons as well in the form of keg cocktails. Called #Khatra, these cocktails come in giant-sized kegs that hold four litres of cocktails and a full bottle of liquor in a steel-encased keg.
Mayank Bhatt, Business Head, SOCIAL says that since the brand’s LIIT’s are already well-known, “it led us to understand the growing significance of community cocktails as part of the menu. So, our keg cocktails are ways to push the envelope on giving our guests the offline experience they’ve come to relate SOCIAL with.”
The launch party was a huge success with hardly any space to move around as the evening wore on. Whether or not the same footfall continues on regular days remains to be seen.
Details of Powai SOCIAL –
Timings: 9 AM– 1 AM
Address: Delphi B Wing, Orchard Ave, Hiranandani Gardens, Panchkutir Ganesh Nagar, Powai,
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Loves to travel and taste drinks around the world Favourite drink - Vietnamese Coffee Favourite spirit - Turkish Raki