Mumbai, ProWine Week Is Finally Here

One of the first casualties of Covid-19 was the ban of in-person meetings everywhere. This is why it’s so great to see some of the best-known faces in the spirit industry come together for ProWine Mumbai, which Messe Düsseldorf India in partnership with All Things Nice has collaborated upon to bring together the wine and spirit fraternity together as a major international event in Mumbai. We spoke to Nikhil Agarwal, CEO of All Things Nice to learn more about ProWine and what registered participants can expect at the event.

Tell us more about ProWine

ProWine Mumbai is on the 17th & 18th of November 2021 at The St. Regis Mumbai and is organised by Messe Düsseldorf India & All Things Nice.

The two-day event will showcase international and Indian wine, spirits and craft drinks along with MasterClasses. There is also a consumer-led evening on the 18th of November which is chargeable. For more information, visit here. To attend the Finale Consumer Evening please contact 9820698883.

What should invitees expect, both from a B2B and a B2C perspective?

One can expect two days of immersive MasterClasses on a range of wines and spirits from across the globe, an opportunity to taste wine, spirits and craft beverages from across the world and of course an opportunity to network, meet with producers, importers, MNC’s, international government bodies and consumers who share a similar interest.

What does it mean to be hosting an international event like ProWine in India right now?

The Messe Düsseldorf and All Things Nice teams had this event lined up for last year. This was always on the cards. I am happy to see that we are getting an opportunity to execute it. A world-class show like ProWine is badly needed in India. A serious event like this allows for more brands to come to India and allows us to discover brands that are already here. Right now, there is a lot of interest in the wines, spirits and craft beverages space. We expect the following editions of ProWine to be much bigger in scale.

What are some unmissable masterclasses at the event in your opinion? Why?

That’s a difficult question to answer. The program is designed to cater to all segments of the beverage industry. From wine region-specific masterclasses to a spotlight on new emerging trends – rum for example and in-depth focus on styles of whiskies and spirits. There is also a spotlight on craft spirits and wine being made in India. The WSET has also put together a great selection of topics.

Does the ProWien event also speak volumes about India’s growth as a beverage destination?

India is certainly at the cusp of massive change, especially in terms of wine consumption and production of craft spirits. More exporters want to come to India, more people are getting into the business to import and more new brands of craft spirits will come. ProWine allows for business to take place. We are expecting a massive number of people from all over the world to exhibit and attend from 2022 onwards.

How would a global platform like ProWine influence the spirit and wine industry?

ProWine will allow easier access to brands looking to enter the country through a platform for tasting and dialogue under one roof over a couple of days. The MasterClasses, the opportunity to taste, learn and interact will enhance awareness, knowledge levels and give people an opportunity to taste beverages that they might not have tried before. This will help in creating a market. On the other hand, importers and producers get to meet B2B and B2C clients which will enhance their businesses and give them an opportunity to receive direct feedback.

What kind of footfalls are you expecting? Are people across the country eager to attend Prowine Mumbai?

We expect to have over 1000 people attend over two days covering all the events and spaces. People are flying in from all corners of India for the show and I am also happy to see that we have people coming in from overseas as well.

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What are some events and personalities that you’re most excited about?

We are happy to see support from the governments of France, the USA, Argentina, Australia, South Africa and Mauritius. More countries wanted to participate but Covid and its related travel restrictions were difficult for many this year. The Finale Consumer Evening on the 18th will be a lot of fun with a lot to taste.

What have been the pros and cons of hosting such a prestigious event just as the industry has opened up after the second wave?

This has not been easy to put through and until not so long ago, we were not sure in which direction this would go. At this point, I am content that despite the outlook, we are able to bring together a great selection of brands and people.

What are some guidelines and must-know things that attendees need to follow?

Guests must have vaccination proof, must be 25 years of age or older and must wear masks and maintain social distancing. We need to have business cards, ID proof and to avoid cues, they must register in advance at www.prowine.in.

Cover image used for representation purpose only. Cover image courtesy Pexels.